Consider following when designing user interface:
- Navigation
- Do not get lost
- Consistency
- Help facility to guide
- Content
- Educational
- Entertaining
- Promotional
- Informational
- Look and Feel
- Colours to suit brief and create right mood
- Visually appealing
- Layout
- Uncluttered
- Clear
- Intuitive
- Clients/Users
- Meet expectations
More specific users are, easier to target material and delivery.
- Define users
- What do they want?
- How can it be delivered?
Example – Amazon. Does number of things well:
- Navigation – no broken links, good search facility
- Trusted brand – buying and delivery
- Search can be ordered in different ways
- Users able to rate & comment on merchandise