Practice To be used effectively, observation requires great deal of practice. Observer presence Presence of observer will affect behaviours, therefore disturbances must be minimised. Objectivity Difficult to remain objective – therefore ethical – when asking detailed questions to enhance understanding. Element of chance Chance event occurring may be taken as Continue Reading
Collecting Data and Information – Observation Techniques
Interviews and questionnaires valuable ways to gather information. Both reliant on accuracy & honesty of answers relating to persons behaviour and beliefs which is a weakness with both approaches. Observation is alternative technique. Observe behaviours first-hand and analyse by quantitative or qualitative means. Observation used by everyone. Examples: Consumer comparing Continue Reading
Designing data collection methods for computational analysis
For results to be suitable for computational analysis it is usual to design responses so they can be easily coded. Enter a code (numeric/alpha-numeric) entry is simplified as is analysis and interpretation. Simplest form of coding is binary for yes/no questions. Yes represented by 1 and No represented by 0. Continue Reading
Pilot testing
Having designed questionnaire/survey it is necessary to carry out pilot test/study. This enables any defects/problems/ambiguities in structure and questions, including leading questions, to be identified before it is circulated to full sample of respondents. Pilot study undertaken in two phases: Asking colleagues for their opinion Using sample population from intended Continue Reading
Internet or Intranet surveys
The Internet and internal networks provide a means to gather responses from a far wider audience than traditional methods in a shorter timeframe. Technology however has ethical considerations such as potentially excluding respondents who do not have access to the Internet, limiting respondents to only those with access to the Continue Reading
Collecting Data and Information – Questionnaires
Questionnaires form part of a survey – used to collect qualitative and/or quantitative data. Ethical questions are not leading (see earlier example of “What is your religion?”). Can ask open-ended questions to avoid bias – “What do you think of the website?” – encourages feelings or ideas to be expressed. Continue Reading
Anonymity
All data used in research paper should be anonymised so that individuals are unidentifiable.
Methods
Research method needs both practical & ethical consideration. Will method lead to appropriate/valid results or will it bias them? The questions posed can lead respondents to provide certain answers, e.g. “What is your religion?” – to avoid leading should be asked – “Do you have a religion?” followed by “If Continue Reading