Psychology of Colour

Colours can have an impact on one’s psychology:

• Positive
  • courage
  • strength
  • warmth
  • energy
  • basic survival
  • ‘fight or flight’
  • stimulation
  • masculinity
  • excitment
• Negative
  • defiance
  • aggression
  • visual impact
  • strain
  • violence

Movement of colour, if used appropriately, can be effective. e.g. stare at a moving optical illusion and then at a static image.